ou’ve heard about SEO. You are convinced that SEO works really well for different types of businesses online. What you might be wondering is the why— why a business needs SEO and why it’s so powerful.
SEO is a strategic process of increasing a website’s traffic quality and quantity by boosting its visibility to search engine users.
In short, it is crucial for greater searchability and visibility. Is that all? Nope! It provides and offers a lot more value than that.
Continue reading “5 Reasons Why Company Website Need SEO”
A lot of people think that search engine optimization (SEO) is a business staple, like email, desks, and, well … staples. But in reality, SEO is not something every business needs, especially small businesses with modest marketing budgets.
If any of the conditions below apply to your company, you will be better off investing in marketing campaigns other than SEO.
SEO, or Search Engine Optimization, means setting up your website and content to show up through online search results.
While many marketing tactics rely on you reaching out to your audience, SEO gives you the power to reach people when they are actively searching out information related to your products and services.
SEO helps you improve your visibility within the organic (or natural) search results, not to be confused with the paid search results.
If you don’t optimize your website for search engines, you risk losing potential customers to your competitors because their websites appear higher in search engine results than yours.
Think of how many times you turn to Google each day to find out which local bakeries have gluten free options or where you can get new sandals at a good price.
When someone searches for information that relates to the products and services you offer, you want to show up.
From offices to hotel lobbies, you have probably seen water dispenser in plenty of public places. But have you ever considered getting one for your home? There’s a strong case for it.
Sure, you could probably just fill your cup
from the kitchen tap, but there are several reasons why many people are
switching to a water dispenser instead. Take a look at five of our favorite
1. Water is Cleaner and Better
Most water dispensers also come with a
filtration system to remove contaminants that may exist in tap water. As a
result, you can feel confident in the water you’re drinking. Plus, cleaner
water also tastes better!
Continue reading “5 Benefits of a Home Water Dispenser”
A CRM (Customer Relationship Management) is probably one of the most valuable systems that any small business can implement. It is as important as the people that are hired and will have a more significant effect long term than any one employee.
Recent studies show that companies with a fully utilized CRM software can increase sales by 29%. But, any system is only as valuable as the information that goes into it. How do you get everyone in the company to use it and provide real time data?
1. Make it simple. The biggest mistake most companies make is they try to implement a CRM system that is too complicated for employees to use. They track too many pieces of information. Any CRM system only needs: Prospect information, when and what was talked about last, follow up date/reminder and action, who it is assigned to, and what is the dollar value of the opportunity. Continue reading “Why Small Business Needs CRM”
Many business owners know what SEO is and that it’s important for a website. While many simply accept this at face value, it’s important to understand why SEO is essential for businesses in the modern age. In fact, SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website. Here are four reasons every business owner should care about SEO.
1. Search Rankings Are Extremely Important
Let’s start with the obvious. Search Engine Optimization is important because being that the top of search rankings has a huge value for website owners. It’s estimated that three out of four clicks from internet searches go to the top five positions on Google. And with nine out of ten (91%) clicks from Google Search going to the results on the first page, the value of SEO is clear. There are millions of pages on the web that can match a potential keyword. Any site that hopes to rank high for a particular word or phrase are going to have to make sure their site’s SEO gives them the best possible chance.
Mobile devices have also increased the importance of SEO. With smartphones and tablets, there are more searches being performed than ever before. And with search engines deploying specific algorithms for mobile and local search, there are new opportunities for websites to reach the top of the results. Continue reading “4 Reasons Why SEO Matters to Business”