Cisco buys ExtendMedia in IP video play

Cisco said Thursday it will acquire ExtendMedia, which makes the management systems of video content, for an undisclosed sum.

According to the company, ExtendMedia, a privately owned team based in Newton, Massachusetts, will enable Cisco to deliver and monetize IP video across multiple screens.

ExtendMedia software architecture will be part of Cisco’s next-generation video. The idea is that software ExtendMedia allow Cisco to manage the lifecycle of video content to service providers.