Cisco buys IP video play ExtendMedia

Cisco said Thursday it will acquire ExtendMedia, which makes content management systems for video, for an undisclosed sum.

According to the company, ExtendMedia, a privately owned outfit based in Newton, Massachusetts, will enable Cisco to deliver and monetize IP video across multiple screens.

ExtendMedia software will be part of the architecture of Cisco’s next-generation video. The idea is that the ExtendMedia software will enable Cisco to manage the lifecycle of video content for service providers.