The pill market appears to finally be evolving into an actual pill market instead of a strictly iPad market with a bunch of wannabe also-rans. this crop of tablets from Samsung, Toshiba, and Asus provide compelling options at an affordable price. However, the Cius is following within the footsteps of the HP TouchPad and won’t be sticking around to affix the fray.
You might be saying to yourself, “Cisco had a tablet?” If therefore, you’re forgiven. apart from the initial unveiling and hoopla when Cisco announced the Cius, it hasn’t very been within the spotlight. That’s as a result of Cisco solely offered it to enterprise customers through partner channels. You couldn’t simply choose one up at Best purchase.
Even if you’ll, the $750 value tag would most likely convince you to simply purchase an iPad, or contemplate any of the numerous Android pill alternatives that supply a lot of options and performance for a fraction of the price. As a pill, the Cius could be a comparatively capable–yet unremarkable–7-inch Android device.
So, if the Cius isn’t even offered through client retail channels, and wasn’t positioned to compete with the Apple iPad, why did it ultimately lose to the iPad? BYOD.
A Cisco analysis study revealed that ninety five % of the organizations surveyed permit some style of BYOD (Bring Your Own Device), which over a 3rd (36 percent) totally embrace the BYOD concept by providing full IT support for employee-owned devices. Basically, if nearly all corporations permit users to bring their own iPad to figure there’s not a marketplace for an over-priced enterprise-centric pill.
Explaining the choice to discontinue the Cius, Cisco’s OJ Winge stated in an exceedingly blog post, “These stats underscore a significant shift within the method folks are operating, within the workplace, at home and on-the-go, a shift that may still gain momentum.”
Winge adds, “Based on these market transitions, Cisco can not invest within the Cisco Cius pill kind issue, and no additional enhancements are created to this Cius endpoint beyond what’s obtainable these days.”
Even if BYOD weren’t an element, the price of a Cius would be arduous for IT to justify. Cisco contains a solid name and is trusted as a supplier of enterprise infrastructure, however if a business should buy a 7-inch Samsung Galaxy Tab a pair of for $250, why wouldn’t it pay thrice that quantity for a Cius?
Rather than competing within the pill market, Cisco can specialise in meeting the software desires of pill users across all platforms with tools like Jabber and WebEx.