Cisco unveils new generation of branch routers

The ISR G2 is designed to meet the workforce increasingly distributed, collaborative, and is the cornerstone of a new Cisco network architecture called borderless. Network boundaries is a five-phase plan to offer services and applications to any person in any place, regardless of device or network technology.

Network boundaries is intended to support applications, processing cycles and services that are increasingly distributed and virtualized, such as cloud computing and software environments as a service. Some analysts say it is just another of Cisco “marketecture”, however.

“Application and device boundaries are eroding,” says Rob Whiteley, Forrester Research. “This is not like SONA (Cisco Services Oriented Network Architecture), which was very difficult to point to things to put into practice. SONA was more than marketecture more than a religion adopted. It was to convince value, while (borderless networks) has value. ”

Cisco introduced the first generation ISR in 2004 and has sold over 7 million units since then, an installed base of $ 10 billion, company officials say. Some analysts say his popularity is unparalleled.

“The line of ISR is perhaps the best network of product line sales of all time,” says Zeus Kerrvala The Yankee Group. “They did a great job of keeping the income tax character set far ahead of any competitor, which is why they have north of 90% share. There is no joint product that Cisco has put more emphasis on and follows to be the cornerstone of its strategy to penetrate the enterprise. ”

According to Dell’Oro Group, Cisco proprietary revenue share of 84% of the market access router 709 million U.S. dollars in the second quarter of 2009.

With the economy turning around and video expected to boom as a percentage of network traffic, the fee may increase. ISR routers G2 – 1900, 2900 and 3900 series – including the new digital signal processors to deliver key video what Cisco calls “medianet” telepresence capabilities, monitoring, collaboration and digital communication.

Medinet Other ISR-enabled improvements include a motor G2 media video-ready, scalable audio-conference, to 1Terabyte video storage module, a multi-gigabit switching fabric of high performance WAN optimization and acceleration application.

But the ISR really owes its success to the empowerment of service – Cisco says there are hundreds of services available to the first generation. On that front, Cisco has introduced a number of improvements as a software license to activate new services on the router instead of going through a hardware upgrade.

engine service ready for G2 ISR allows users to dynamically deploy services to remote virtual branches without support in place or downtime of the network. G2 income tax services module includes up to 1 terabyte of storage on board these virtualized services.

InVentiv Health, a provider of marketing services to pharmaceutical companies and health, with 50 first generation of SRI installed in 30 locations. The Cisco client is eager to test the video and improvements in service activation of new line.

“The integration of video … is a great need in all our business, particularly the ability to optimize and make it available for sites of low bandwidth, “says Sean Burke, vice president of network operations at the company. The license key role activiation inVentiv service will allow to buy a software license and service time during routine maintenance cycles, rather than get a router for the commission to add new hardware, says Burke.

Routers also enable organizations to better manage their energy consumption and costs through switching modules including EnergyWise software company for energy efficiency. EnergyWise debuted earlier this year by Cisco Catalyst LAN switch to allow power users to control devices connected via Ethernet and track energy consumption.

Routers support Cisco IOS Release 15, the latest version of the routing software of the company, which has enhanced security, voice support and management capacity, and activation of licenses based on a more rapid implementation services.

Cisco is also introducing a fixed configuration version of its router ASR 1000 edge. The ASR 1002-F is designed for small-scale WAN aggregation, private WAN and Internet edge applications. It has four integrated Gigabit Ethernet ports and 4 GB of memory.

The 1900 G2 ISR begins at $ 1,595, $ 1,995 on 2900, and 3900 to $ 9,500. motor service modules arranged starting at $ 1.000, and video DSP modules start at $ 800. EnergyWise switching modules start at $ 1,295.

The 3900, 2900 and 1900 eventually will succeed the first generation ISR 3800, 2800 and 1800 platforms. Ninety percent of the interface modules can be carried forward to the new routers, and Cisco believes that the transition to G2 ISR line will take two years or more.

The base price for the ASR1002-F is $ 20,000. All products are expected to be available in November.