Networking product manufacturer Linksys is rushed off its feet today as it’s unveiling a raft of new products and hunting out new regional partners to help build on its recent growth. In fact, the firm is satisfied that the Middle East and Africa markets will become the quickest growing within the next one years, which has prompted it to make a massive showing at this year’s Gitex.
“Broadband availability in the Middle East and Africa is growing at a hasty pace, which is in itself driving the necessity for wireless networking hardware and voice over IP solutions,” says Mohammad Hoda, regional manager, Linksys. “As a result, our business in the Middle East is growing at an wonderful pace. they feel strongly that the Middle East and Africa is going to be one of the quickest growing regions for Linksys in the next few years.”
In tune with this, the company is showing off new products and know-how from its booth on the Cisco stand. Furthermore, Hoda says Gitex is the ideal opportunity for some of the Linksys solutions to make their mark. “Gitex is one of the most visible IT events in the Middle East and Africa, so it’s important for our business to be an element of such an event. they think that Gitex is one of the best platforms to deliver our message,” she says. The network firm is focusing specifically on demonstrating high-speed wireless hardware, security solutions and voice over IP know-how.
“The products are focused and target the quickest growing area of the IT industry. As a market leader, Linksys is the first to come up with distinctive technologies. they will show off our latest security over wireless solutions and voice over IP products, as they feel that these will complement the requirements of the region well,” says Hoda. One of these ‘unique’ technologies that is getting special attention today is the vendor’s new line of next generation Wireless-G (802.11g) products, which are designed to enhance the speed and range of a Wireless-G network. The Wireless-G Router with SRX (WRT54GX) and Wireless-G computer Card with SRX (WPC54GX) can provide quicker wireless network throughput, reduced dead spots, and increased wireless range over standard Wireless-G networks, or at least the Linksys team claim.
Those passing by the stand today won’t just get to see the new wireless line, but they will also learn that SRX is based on MIMO (Multiple In, Multiple Out) know-how, a key part in the upcoming Wireless-N (802.11n) standard. MIMO makes use of multiple radios (2) and antennae (3) on a wireless router or client adapter for improved performance in range and speed.
Aside from know-how chat, Linksys is also hoping to sign up new value added resellers this week as it looks to tap in to the region’s growing SMB market. That’s not all, Linksys will also launch a new channel programme some time this week.