Microsoft signs search pact with China’s Baidu

Google has worked in the Chinese market for online search, but two of its main competitors, Microsoft and Baidu, have signed a cooperation pact signed a contract in the most populous country.

Specifically, Microsoft will create results for queries in English in the Chinese search engine, according to representatives of both companies, which the New York Times and Dow Jones said today.

“More people here are looking for English words … But Baidu did not do a good job. So, here’s a way to do it, “Baidu said a representative of The Times.

Baidu is the search engine leader in China, with Google second. Microsoft, which acquired the assets of Yahoo Research is working hard, trying to gain influence. Research was economically powerful for Google, which sells ads based on keywords people.

Search these associations are not unknown in the industry. Ask Jeeves uses the results of Google, Yahoo and Microsoft uses search results Bing. In general, the supplier receives a share of advertising revenue for research.

Google China, has moved its site to raise specific concerns about censorship and other issues a year and a half ago.

Microsoft is not Google’s position to maintain a policy that was established years ago. “I think it’s certainly better for us all over the world there is no place,” said Microsoft, Brad Smith, according to a 2006 incident in which Microsoft has been criticized for censorship.