Operators in emerging markets feel network pressure

Operators in emerging markets to expand mobile networks to increase road safety of smartphones and mobile broadband handle, but one industry observer says, they should relook their business strategies to stay current.

Arun Bansal, head of Ericsson South East Asia and Pacific said, ZDNet Asia that the region has seen an influx of smartphones and the growth of mobile data and extend the operator its wireless networks in terms of coverage and capacity.

In another interview, said David Chambers, Amdocs Product Marketing Manager, that the growth of mobile broadband is a burden for network operators.

But despite the rush to increase their 3G infrastructure, Chambers said it is not technically possible for operators to increase capacity fast enough to build to the expected demand.

He noted that these service providers looking for their place in the Wi-Fi or femtocells to help unload the data traffic with the aim of China Mobile plans to deploy WiFi hotspots 1 million as an example.

Customer experience a distinguishing feature
According to Chambers, the customer experience is an important role in promoting the competitiveness of operators will play. He explained that the operators already on the sale of the latest smartphones on the market because the selection was focused on consumers of mobile operators, “90 percent depending on the device and 10 percent of networks”, said.

This scenario will change, Chambers said, because users can always choose their operators on the basis of the quality of their networks. “When the power of right, [the phone] is less useful,” he said.

He urged the operators to provide tiered data plans instead of unlimited data plans, because you must ensure that their networks, the loads that can not be determined to do justice. Contrary to belief, the consumer, the unlimited data plans to be better, he said customers appreciate the accusations, the “directly related to what they think they have to pay”, instead of paying a higher premium for an unlimited data plans.

Instead of a general settlement system operators also have opportunities for clients in real time, as are many data to you in view, he said, noting that covers the operator traffic data customers when the limits of data to achieve rather than abruptly.