SingTel picks up social start-up Pixable for US$26.5m

SingTel has proclaimed this morning that it’ll acquire New York-based picture sharing company Pixable for US$26.5 million as a part of the company’s Digital Life division.

The picture aggregation service, that appears like a cross between Instagram and Pinterest, was launched in 2009 by 2 former Microsoft staff, and currently boasts quite four million users accessing the service through iOS and automaton apps and thru its web site.

Singtel’s Digital Life corporate executive Allen Lew aforementioned that the acquisition was designed to collect telecommunications service suppliers and content sharing.

“Pixable’s experience and client engagement offer North American country a foundation to travel on the far side viewing photos to mistreatment photos as some wayst way} to stimulate simple immersive communication,” Lew aforementioned in a very statement. “We are going to be able to offer a particular added service to any or all mobile customers, permitting them to get and store content, pictures and their communication history — primarily, what matters most from people who square measure very necessary to them”

SingTel’s Digital Life division was created to come up with revenue from apps and alternative, extraordinary services for the telecommunications company, as revenue from straight mobile operations become more and more tight. In March, SingTel noninheritable mobile advertising start-up Amobee for US$321 million.